building worlds of possibility.

Project type
Illustration, Motion, Brand Design

Collaborators
Dá Design Studio
Paystack Design
Paystack Editorial

Date
2020 - 2023

Paystack builds technology to help Africa’s best businesses grow - from small businesses, to new startups, to market leaders launching exciting business models. They make it easy for businesses to accept secure payments from multiple local and global payment channels, and then provide tools to help them retain existing customers, and acquire new ones.

At the core of the Paystack brand is a simple clarity and readiness to communicate that’s beautifully embodied by its friendly primary typeface, Boing and the regal blue tones that make up the wonderful visual world of the brand. And yet Paystack isn’t constrained to just one image. Rallying around the statement “Imagine a world where it’s possible”, Paystack morphs and shifts into many forms. From the colourful, butter smooth world of Paystack Commerce to the futuristic dreaminess of Paystack Terminal, there’s never a dull moment.

For the past three years, I’ve had the pleasure of working with and helping tell the stories of this merry band of adventurers and imagineers as they build and evolve the payments infrastructure of Africa. This project is only a small snapshot of a long journey and a hopeful promise of more to come.